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1. Data Controller
Elite Wheel Works is the data controller responsible for your personal data.
- Business Name: Elite Wheel Works
- Email: privacy@elitewheelworks.co.uk
- Phone: 07854 444465
- Address: Unit 7, Gate house Road, Arthur Oakley Yard, Rotherwas Industrial Estate, Hereford HR2 6RD
2. Introduction
Elite Wheel Works ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
3. Information We Collect
We collect and process the following types of personal data:
3.1 Information You Provide
- Contact Form: Name, email address, phone number, subject, and message content
- Service Inquiry: Information about the service you are interested in, vehicle details, wheel specifications
- Booking Information: Appointment dates, service requirements, vehicle information
- Communication: Any additional information you provide when contacting us
3.2 Automatically Collected Information
- Technical Data: IP address, browser type, device information, operating system
- Usage Data: Pages visited, time spent on pages, referring website (if analytics cookies are accepted)
- Cookies: Cookie preferences and consent status (see our Cookie Policy)
4. How We Use Your Information
We use your personal data for the following purposes:
| Purpose | Lawful Basis | Data Used |
|---|---|---|
| Responding to contact form inquiries | Legitimate interest / Consent | Name, email, phone, message |
| Providing wheel refurbishment services | Contract performance | Contact details, vehicle information, service requirements |
| Processing bookings and appointments | Contract performance | Name, contact details, appointment dates |
| Website analytics and improvement | Consent (if analytics cookies accepted) | Usage data, technical data |
| Security and fraud prevention | Legitimate interest | IP address, technical data |
| Marketing communications | Consent | Name, email address |
5. Lawful Basis for Processing
Under GDPR, we process your personal data based on the following lawful bases:
Consent
You have given clear consent for us to process your personal data for specific purposes (e.g., marketing, analytics cookies).
Contract
Processing is necessary for the performance of a contract with you (e.g., providing wheel refurbishment services).
Legitimate Interest
Processing is necessary for our legitimate interests (e.g., responding to inquiries, website security, improving services).
Legal Obligation
Processing is necessary for compliance with a legal obligation (e.g., tax records, warranty documentation).
6. Data Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Service providers who assist with our operations (e.g., payment processors, IT services)
- Professional advisors (lawyers, accountants) when required
- Legal authorities when required by law or to protect our rights
- Business partners only with your explicit consent
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:
- SSL/TLS encryption for data transmission
- Secure server infrastructure
- Access controls and authentication
- Regular security assessments and updates
- Staff training on data protection
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes.
- Service Records: 7 years (for warranty and insurance purposes)
- Contact Form Submissions: 2 years or until you request deletion
- Marketing Data: Until you withdraw consent or unsubscribe
- Analytics Data: 26 months (if analytics cookies accepted)
- Legal/Financial Records: As required by law (typically 7 years)
9. Your Rights Under GDPR
You have the following rights regarding your personal data:
Right of Access
You have the right to request copies of your personal data that we hold.
Right to Rectification
You have the right to request correction of inaccurate or incomplete data.
Right to Erasure
You have the right to request deletion of your personal data in certain circumstances.
Right to Restrict Processing
You have the right to request restriction of processing in certain circumstances.
Right to Data Portability
You have the right to receive your data in a structured, commonly used format.
Right to Object
You have the right to object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent
You have the right to withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at: privacy@elitewheelworks.co.uk
10. Cookies
Our website uses cookies to enhance your experience. Please refer to our Cookie Policy for detailed information about how we use cookies and how to manage your preferences.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies when visiting these sites.
12. International Data Transfers
Your personal data is primarily processed within the UK and European Economic Area (EEA). If we need to transfer data outside the EEA, we will ensure appropriate safeguards are in place to protect your data in accordance with GDPR requirements.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Material changes will be communicated via email or website notice.
14. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
Elite Wheel Works
Unit 7, Gate house Road, Arthur Oakley Yard, Rotherwas Industrial Estate, Hereford HR2 6RD
Email: privacy@elitewheelworks.co.uk
Phone: 07854 444465
15. Complaints
If you believe we have not handled your personal data in accordance with this policy, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). Visit ico.org.uk for more information or contact them at:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113 | Website: ico.org.uk